Color is an extremely powerful tool for branding. Even the biggest brands in the world try to effectively gain a competitive advantage through the use of color in logos, packaging, design, and even stores. Color has the ability to evoke certain emotions in us on an unconscious level; it is arguably the most powerful brain… Continue Reading »

School’s out, sun’s out, and summer just started! Now is a great time to grab a hold on the fun of the season with your packaging and polymailers! If your business is looking to send out direct mail this summer, work with your plastic bag manufacturer to design custom poly mailers for your catalogs. Adding some… Continue Reading »

Packaging is much more than just a vessel to get a product from Point A to Point B. Businesses appreciate and understand that modern day packaging is a powerful form of communication between their brands and their customers. Packaging also presents amazing opportunities for creativity, shaping perception and branding. So in the coming years, how… Continue Reading »

Came across an article last week that discussed how packaging is a key part of targeting new audiences and demographics for mature products. It inspired us to write a little something for today on how your product and custom plastic bags help your business reach new audiences. When it comes to reaching out to a new… Continue Reading »

As a plastic bag manufacturer for over 30 years, we understand how difficult packaging can be. How are businesses supposed to keep up with consumer trends, industry trends and environmental trends, while keeping their products and packages on shelves? Developing the right strategy and strong packaging design requires creativity, a clever mind, and out of the… Continue Reading »

The first overhaul to Nutrition Labels in two decades are expected to hit shelves- so what do you know about these changes and what does it mean for your food grade custom plastic bags? According to the U.S. Food and Drug Administration, the proposed update to Nutrition Labels is meant “to reflect new public health and scientific… Continue Reading »