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Considerations When Developing a Brand

Categories: Apparel Bags

Brand Development

You’re starting an apparel company or perhaps you’re launching a new line in a well-known store. You’ve done your research and gathered data from the local market. You want to appeal to your locality and to a certain type of consumer. How do you attract them? This is where brand personality steps in. Successful brands… Continue Reading »

Retail Sales Trends for 2015

Categories: Retail

Holiday Shopping Season

  With the holiday shopping season fast approaching, what are the trends we can expect to see in our retail experience? 2015 is the Year of Tech and the year where the brick-and-mortar store finds an equal footing with its ecommerce counterparts. However, online shopping will still reign supreme. Let’s take a look. Popular Products… Continue Reading »

Top Tips for a Successful Store Opening

Categories: Retail

Retail Store Opening

  So you’ve had a great idea and come up with a product and brand to match. You want to open your first bricks-and-mortar location. Here are some things to consider. Location Consider your preferred location. A good choice will have high traffic and the local population will be in line with the culture you’re… Continue Reading »