Predicting the Future of Packaging

Packaging is much more than just a vessel to get a product from Point A to Point B. Businesses appreciate and understand that modern day packaging is a powerful form of communication between their brands and their customers. Packaging also presents amazing opportunities for creativity, shaping perception and branding. So in the coming years, how can businesses improve their packaging and custom plastic bags in order to keep current their communications and messages to what consumers want to know. Here are some trends to keep in mind for the future for your custom plastic bags:

Consumer Interaction:

The great thing about the increasing use of technology and social media is now you can connect messages from your custom plastic bags and packaging to your online platforms. One really nice feature is implementing QR, Quick Response, codes- which can direct a user to information, social media, or your website all on their smart phone. With our custom printing options, we can print them directly on your custom plastic bags, giving your consumers an opportunity to engage with your company.

Minimalism in Packaging Design:

Today’s consumer appreciates minimalism style when it comes to packaging, in terms of both the packaging materials and the design. Typical consumers today are busy and are constantly overwhelmed and over-stimulated (think about how many ads you come across per day). Simple messaging and visualization may be better for your customers. Think about it this way- your custom plastic bags are the last thing consumers see before they decide which product they are going to choose off the shelf. Pick a concise message and design that engages them, without distressing, or on the other end, bores them-to the point where they pick a different product.

Sustainability:

To go along with the last point about minimalism, consumers are becoming more and more aware and active in supporting businesses with sustainable packaging. Sustainability will be a dominating factor in the packaging industry over the next several years with consumers focusing on green packaging materials, recyclability, and reusability. As a plastic bag manufacturer, we are committed to sustainability and fully understand its importance in our industry. This is why we actively look to reduce our carbon footprint by providing ecofriendly bags and flexible packaging products. Our plastic bags are produced from recycled resins, as well as recycled inks, solvents, scrap plastic and other materials.

It’s almost impossible to determine what the future is going to be like, but as your plastic bag manufacturer, we will work with you to help your business prepare a packaging strategy that will improve your business in the years to come.