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Swag That Makes It Home: Tradeshow Promotional Materials That Work

Checklist on Clipboard

Convention centers use especially large trash cans. They’re positioned strategically near exits for a simple reason: attendees have no scruples about throwing away the vast majority of the catalogs, brochures, and other promotional materials they eagerly scooped up during the show. Industry estimates have the percentage of tossed swag as high as 90% – so… Continue Reading »