Packaging Trends To Know for 2014

We may not have the ability to predict the future, but what we do know about 2014 is that it’s going to offer big opportunities for brands and packaging. Therefore, to make next year the greatest year for your products, take packaging strategy seriously when it comes to your custom plastic bags. Here are some 2014 trends the experts say to watch out for:

Sustainability

Consumers are becoming more vocal about their concern for our world and the environment. The brands that will stand out in 2014 will be the ones that show they are making strides to better their customers and the planet. Consider a packaging redesign- switch to custom plastic bags that use recycled resins. Use a plastic bag manufacturer who supports the use of viable green materials and energy conservation – your customers will be grateful!

Branding

Brands are competing against each other for shelf space and consumer attention. The ones that will stand out will be the brands that develop a personal message to their consumers through packaging. Knowing and understanding your customers, from demographics to psychographics, is more important than ever. Creating custom plastic bags can help your brand design and deliver your products to your consumers with a personalized brand message.

Innovation

Time to think outside the box- literally! Packaging is no longer about just delivering a product from point A to B. People want aesthetically pleasing designs and engaging messaging. Both environmentally and budget conscious consumers see great benefits from the use of second life packaging. So sending your product to a customer just doesn’t mean throwing it into a box, but really considering how your packaging can be innovated.

Now that you have some starting points to begin your packaging strategy for 2014, don’t forget one last point- have fun! Function is only part of the packaging story; being creative with your custom plastic bags or poly mailers is something your company and your customers can benefit from.

Still have questions? Ask your plastic bag manufacturer what’s best for your 2014 packaging strategy.