Fun with Fundamentals of Packaging

As you may know, packaging can be broken down into three fundamental elements which, when you combine them, help your packaging achieve its desired goals. The three fundamental functions are: protection, convenience, and communication. Here we breakdown all three and show how your plastic bag manufacturer, Rainbow Polybag, can help.

1. Protection: Your product may require protection from many things- vibration, compression, temperature changes, movement, etc. Packaging is the vessel in which your product is handed off from your business to your consumer: it cannot be damaged in this process! As your plastic bag manufacturer we take this very seriously. We will advise you the proper materials, weight and thickness for your custom plastic bags. With over 30 years of experience, we know what questions to ask to ensure safe transport for your product.
2. Convenience: Packages that have additional features that add to the usefulness or even enjoyment of your product. Such add-ons can improve handling, stacking, storing and display, opening, reclosing, recycling, reusing and disposing of packaging. Another part of our job as a plastic bag manufacturer is to determine what would improve the convenience of your product’s packaging, whether it’s improving the opening and re-closure of your custom plastic bags, design and shape, or using recycled and green materials.
3. Communication: Finally, your packaging is used to encourage potential buyers to purchase your product through the use of labels and design. Packaging is a marketing tool- it comes face to face with the consumers you want to buy your product. We explore many options to help improve customer experience with your product. Do consumers want to see or feel your product before opening the package? Are you providing enough information to consumers on your labels, or perhaps too much? What about colors and design? With our custom plastic bags, we can explore your options and create something great.

Hopefully this back-to-basics guide to packaging has made you rethink your current packaging design. Let us talk to you about how our custom plastic bags can be the packaging solution you’ve been looking for.