So You’re Going to a Trade Show?

Trade show, expo, or industry event, you are going and ready to rub elbows with some future customers and business connections. You have the booth, the sign, business cards and the freebies, but what about a custom plastic bag? Get ready to make a big impact at the trade show but in a way you may have not considered before.

Be On the Offense

Some businesses attend the trade show because they feel like they have to be on the defensive to protect their company from their competitors. However, it is much better for you to take a proactive stance; make a goal for the show and stick to it. Be inviting and talk to people- don’t wait for them to come to you! As people come to your booth and talk, give your new acquaintances something tangible to walk away with. When they grab a custom plastic bag from your table, you are giving them your information and a reminder of your meeting. This could be your opportunity to make great connections.

Don’t Be Afraid of Baiting

Experts ask that you to think critically about what you give to people that visit- you want it to positively reflect your product or company. A sample of a new product and literature in a custom plastic bag is a good idea. If you are concerned that people only want to come to your presentation or booth because of the freebies, remember, it still gives you the opportunity to send a message to your consumers. If you educate the right people, you gain interest and hook them in.

Build Your Name

Especially if you are a small business, a trade show is the perfect opportunity to educate and build brand recognition. Part of creating this image is giving your booth that “wow” factor. Color, designs, literature, and product samples are a must-have. Coordinate your booth experience, including artwork and brand, and the takeaways with a custom plastic bag so even when they go home, your event will stick in their mind.

Need help with custom plastic bags for a trade show or event? Contact us and we can help you make a statement.