‘Tis the Season for Poly Mailers

Year over year, online holiday shopping grew 14% in 2012, with a total spending of $42.3 billion on e-commerce between November 1st and December 31st. Furthermore, Shop.org projects that it will increase by 13%-15% again this year. While this is great news for businesses with e-commerce strategies, it also means that these businesses will need to solidify their shipping strategies by the end of this month in order to prepare for the onslaught of online orders coming their way. The first step in this process: choosing your packing materials.

Poly Mailers Top Boxes

Traditional shipping materials include cardboard boxes, bubble wrap, packing peanuts and more. However, for many of the gifts purchased online, poly mailers are the more cost effective choice. For non-breakable items, such as clothing, books, accessories, small durable electronics and more. Working with your plastic bag manufacturer, you can select poly mailers in the perfect sizes for the items you will be shipping. This helps to reduce your costs and minimize waste.

Going Green for the Holidays

Not only do traditional packing materials typically cost more than poly mailers, they are bulkier and more wasteful. How many times have you opened a huge box only to find that the item you ordered occupied only 1/3 of the space, while the rest was filled with packing peanuts, bubble wrap and other unnecessary materials. With poly mailers, you can ensure that your packaging is only as big as it needs to be, eliminating these materials that are all too often simply thrown out after the recipient opens his or her package. What’s more, plastic bag manufacturer Rainbow Polybag takes every measure possible to incorporate green processes into our production: using recycled resins, recycling our printing inks and solvents, participating in an energy conservation program and even producing recyclable plastic bags on request.

Customizing Your Poly Mailers

Plastic bag manufacturers also have full color printing capabilities, meaning that they can customize your poly mailers with your branding and seasonal imagery. This reinforces your customers’ connections with your brand and invokes more emotional responses when they check their mailboxes. Bring your customers full circle and remind them why they chose to do their holiday shopping on your website with customized poly mailers.

Is your e-commerce based business ready to start booming come November? Make sure your shipping strategy sets you up for success. Contact your plastic bag manufacturer to discuss your poly mailers today!