Poly Mailers for Perfect Promotions & Catalogs

Despite the prevalence of e-commerce in our digital age, direct mail is still an important marketing tool. In fact, last year 11.8 billion catalogs were mailed in the US alone. Don’t let such important pieces of your marketing mix get over looked, or worse – ruined. Work with your plastic bag manufacturer to design custom poly mailers for your catalogs. Below we’ve examined some of the goals direct mail can help your company accomplish and how poly mailers support these goals.

Spark Seasonal Sale

It’s no secret that consumers’ interests shift as the seasons change. Now that fall has arrived, flip flops are out and boots are in, as are scarves and sweaters. For apparel companies, now is the perfect time to send a catalog highlighting your new pieces for fall and winter. Poly mailers can help you protect your catalogs from those fall breezes and winter storms. Make them stand out by working with your plastic bag manufacturer to develop a creative presentation – perhaps making the front of the poly mailers resemble a folded sweater, with your branding prominently displayed across the chest.

The period leading up to the holidays is the perfect time to send a catalog. Gift baskets, candles, decorations, treats, clothing – these are all items that consumers are eager to purchase, not only for presents for others, but also for their own homes and families. Working with an experienced plastic bag manufacturer helps you ensure that your poly mailers make your catalogs stand out against the others your customers will be receiving during this season.

Reach All of Your Customers

While some of your customers may prefer to shop online, there are others without internet access. Continuing your direct mail efforts helps you reach these customers, who are often older and loyal to your brand. As your catalog may be the only means these individuals have to browse your products, protecting these mailings is extremely important. Poly mailers protect them so they arrive in your customers’ mailboxes in pristine condition.

Support In Store & Online Sales

Even for those customers who can visit your brick and mortar location or browse your website, your catalog serves as a reminder, especially for your seasonal items, as mentioned above. Seeing your catalog in their mailbox sparks their memories of shopping at your store and gets them interested in your latest products. Though they may not complete their purchases though catalog orders, often it will prompt them to shop with you in person or online.

If you’re planning your catalogs for the fall and winter and have not yet designed your poly mailers, now is the time! Contact your plastic bag manufacturer to help you create these important custom plastic bags today.