The Art of Labeling Custom Plastic Bags

When you think about your product’s packaging, the label might not be the first part that comes to mind. But when it comes to creating eye-catching custom plastic bags for consumer products, you need to utilize every aspect of your packaging in order to stand out. Here are some tips to consider when developing your label.

A label on your custom plastic bags should provide the right information in an aesthetically pleasing way. The label is more than decoration. Is your product pleasing to the eye, or could the label hide the less pleasing parts of the product? Or is there a part of the product you wish to showcase? The label could enhance your product’s design.

When it comes to information, you must recognize that your consumers appreciate the information you provide on your custom plastic bags, but overall, less is more. Experts recommend three or four primary messages on your label. They include product name, brand name, (for food products) nutritional information, and one key benefit or featured claim. Short and sweet messaging gives consumers what they want to know without overwhelming them.

Finally, it is important to note that consumers are looking for brands and products that appeal beyond their basic needs, but also to the public consciousness. For example, is your company participating in environmentally sustainable initiatives or practices? What about recycling or upcycling? Let them know on your product!

These are some reasons why your label should not be an afterthought. Our full color process printing allows us, as an experienced plastic bag manufacturer, to provide the labels and messaging you want on your packaging. Time to rethink your custom plastic bags- contact us today!